I'm a former television director turned brand strategist and digital designer. For over a decade, I directed live broadcasts for major Canadian networks like CTV and CityTV, where I mastered the art of fast, flawless storytelling that captivates audiences.
Since leaving the newsroom, I’ve built multiple successful businesses, led international retreats, published work in outlets like Huffington Post, and guided thousands of people through transformational programs. I’ve also been my own PR team - appearing live on television more than 25 times, pitching and publicizing myself as an expert across wellness, food, and personal development. I know what it takes to craft a story that sticks, position yourself as credible, and get seen.
I’ve launched and scaled my own conscious business, built websites that convert, written a cookbook, and published a children’s book—proving that with the right mix of creativity and strategy, anything is possible.
Now, I teach coaches, healers, and bold business owners how to do the same: build brands that feel authentic, websites that actually convert, and a digital presence that reflects the truth of who they are. If you’re ready for strategy rooted in lived experience and results, you’re in the right place.
Media Maven + Brand Midwife
You bring the vision, I handle the funnels, automations, and backend sorcery you pretend don’t exist.
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Enrolled in Television Broadcasting in college. After two years, I graduated and moved to Toronto to chase big-city dreams.
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Stepped out from behind the camera and onto live TV as a wellness expert (pitching myself as my own PR rep!). Transitioned into work as a raw vegan culinary educator and yoga teacher in Toronto while also managing a team of chiropractors, naturopaths, and massage therapists at a busy downtown clinic. Published my first cookbook!
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Published three more cookbooks + one children’s book. Launched and scaled a successful coaching and breathwork business, hosted international retreats, and started a podcast.
Climbed the ranks of the TV & multi-media world; starting as a video tape editor, then production assistant, eventually becoming a live studio control room director & associate producer. (Oh, and I designed my very first website during this time!)
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Returned to Canada with my husband and two kids. Scaled my online business while pivoting into teaching coaches, healers, and wellness brands how to do the same—building badass businesses that actually work.
Launched a catering company, opened a bakery, and became the executive chef at an internationally renowned retreat center. All of it was built through self-taught entrepreneurial grit and business savvy.
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Sold everything in Toronto, packed a backpack, and moved to Costa Rica with nothing but a dream.
Click the photos to learn about what fuels me and my purpose!
I am 8 years sober and so fancy coffee is LIFE! I love trying all the kinds, all the times.
I lived there for 10 years and both my kids were born there! Web design & working online allows us to travel there often.
No explanation required, amiright?
I have a red headed clan - my hubby, 3 year old, 6 year old, and my dog are all gingers, and they are my WHY!
I will be 45 this year and my body and health matter so much! I take care of ME for my young family and so that the hours I spent at my laptop aren't so brutal on my back!